On October 26, SM JMall in Cebu reopened its doors, unveiling a whole new experience that’s sure to capture the hearts of both shoppers and anime fans alike. Known for its Japanese-inspired ambiance, the mall now features an even better layout and an enhanced theme that blends traditional mall elements with a touch of Japanese culture.
Here’s a closer look at what each floor has to offer, from exciting new stores and dining options to unique thematic elements!
Lower Ground Floor: New Stores and Convenient Parking Access
The newly revamped lower ground floor is where you’ll find a variety of new stores and services, making it a convenient hub for shoppers entering from the parking lot—currently the only floor directly accessible from it. Car enthusiasts will appreciate the presence of popular car brands, which have set up shop here, adding a new dimension to the shopping experience. In addition to retail, this floor offers essential services, so you can start your SM JMall experience with a fresh look at exciting new shops before heading up to explore the rest of the mall.
Upper Ground Floor: SM Hypermarket, Department Store, and Festive Giveaways
The upper ground floor is the main attraction for grocery and shopping needs, with both the SM Hypermarket and SM Department Store located here. The hypermarket is perfect for grabbing all your daily essentials, while the department store is stocked with everything from fashion to home goods.
On opening day, SM welcomed shoppers with delightful freebies, including discount coupons and stylish tote bags, making the shopping experience even more enjoyable. The floor’s ambiance is warm and welcoming, especially with the giant Christmas tree—a long-standing Filipino tradition where malls display festive trees well before December, setting the mood for the holiday season.
2nd Floor: Japanese Restaurants, Art, and the Unique Sushi Station
The second floor is a true haven for Japanese culture enthusiasts. Decorated with Japanese-inspired art, including a manga-style story on the walls, this floor captures the spirit of Japan while offering some of the best Japanese dining options in Cebu.
One of the highlights is Nonki’s new Sushi Station, the first train station-themed sushi restaurant in Cebu. This restaurant brings the excitement of a sushi train, where dishes are served on an electronic cart stylized like a subway train. The immersive experience is perfect for those who love both Japanese cuisine and culture. While the izakaya terrace remains closed for now, it is expected to open soon, adding yet another authentic Japanese dining experience.
3rd Floor: Food Hall, Cyberzone, and Anime Treasures
The third floor is where SM JMall brings out its playful side. Here, you’ll find the food hall with a variety of dining options, a cyberzone for tech enthusiasts, a wellness space for those looking to relax, and popular entertainment features like arcades and a cinema.
The third floor also hosts a Government Service Express, making it easy for visitors to access essential government services while enjoying their time at the mall.
For anime fans, this floor is a dream come true. The Gashapon store by Bandai is a unique feature, offering a wide variety of items through Japan’s iconic capsule vending machines, also known as gacha. Shoppers can enjoy the thrill of these surprise capsules, with a selection that includes toys, collectibles, and other fun items.
In addition to the Gashapon, the floor showcases impressive anime statues that will delight fans of classic and modern anime. Look out for lifelike statues of Voltes V, Daimos, Yu Yu Hakusho, Dragon Ball Z, Naruto, and One Piece, making this a must-visit spot for photo ops and anime nostalgia.
With its refreshed Japanese ambiance, themed restaurants, exclusive stores, and festive decorations, SM JMall offers an exciting new experience that’s hard to find anywhere else in Cebu. From family-friendly dining to government services, it’s the perfect mix of convenience, culture, and entertainment. Make sure to visit and explore all that the mall has to offer—they’ve got it all for you at the new SM JMall!
